Medical equipment

Medical equipment management and market research

Medical equipment management and market research

New medical equipment, and major changes in equipment design, usually face an uncertain market. In the early stages of product development, manufacturers frequently question conventional wisdom regarding the likely sales potential of the new products. Although inventors and product champions must have a high level of enthusiasm and confidence for any product idea to move ahead, it is risky to assume that a large number of potential customers will share this enthusiasm and back it up with orders and dollars.

Market research is used to assess future market potential by contacting likely users, and discussing with them such issues as how often they perform a particular procedure, what problems they encounter and how they solve them, and whether they think an alternative type of device or equipment would be beneficial.

Medical Equipment
Medical Blue

Methods Used

Some of this information (such as procedure volumes) can be found in government databases; other inexpensive sources include syndicated market research reports covering the relevant segment of the industry, and securities firms' reports for investors. Many times, the market must be measured by a customized research project -- usually when the product area is very specialized, or the application is too novel to have attracted the attention of industry analysts.

Custom market research usually involves phone or Internet surveys directed to medical personnel who will be the customers. These surveys normally are able to report on the general level of demand, and likely frequency of use of products under development -- even without knowing detailed specifications, pricing estimates, or marketing methods. Survey samples do not need to be large (response counts of 20 to a few hundred are common), because a highly accurate quantification of sales volume is not required. In fact, after only a few dozen contacts, researchers often have a fair idea of the ultimate market demand for the concept they are evaluating.

This type of market research should be conducted by individuals who are able to understand the technicalities of new medical equipment sufficiently to convey the concepts to the respondents. Ideally, they should also be able to listen carefully, taking detailed notes and pursuing new lines of discussion brought up by respondents.


Results

The result of a market assessment evaluation should be a set of information that is deep and broad enough to give the manufacturing company a high level of confidence in its decision about whether to move ahead. Results should also link product designs to the needs of a customer group which can be described and located, and which is large enough to form an attractive market.

In some cases, of course, the results show that the anticipated market is not there: either the number of likely customers is too small, or the level of interest in the product is too weak to justify an expensive product development program. Although it may be hard for enthusiastic designers to appreciate, the benefit of the market research work is that it can save a manufacturer from the expensive error of developing products that have tiny or unreceptive markets. Even in these cases, market assessment surveys can often lead to further product development, because they may identify new customer groups and applications of a product, driving a shift in focus and opening an unforeseen market opportunity.




Medical equipment, disposables and health care market research

As a result of the search for strategic business opportunities to diversify Amaxi business, Singapore branch has launched health care project:

  • Supply of medical equipment.
  • Supply of medical disposables.
  • Providing market research for customers, who are looking for suppliers of products and survices originating from Asia.


Medical equipment

Governmental financing systems, erosion of tender prices, medical ensurance are the major drivers for low cost manufacturing in the field of:

  • Cardiac surgery.
  • Neuro surgery.
  • Ambulance.
  • Diagnostics.

Amaxi may provide the wide portfolio of equal quality and professional serviced Ā«genericĀ» products.



Medical disposables

Medical disposables which may extreamlt decrease the cost of high quality medical procedure are being exported form Asian countries since two last decades. Amaxi supplies GMP manufactured disposables for minimal invasive procedures in:

  • Cardiac surgery.
  • Interventional vascular.
  • Endoscopy.
  • Womens health.
  • Gastroenterology.
  • Critical care.


Market research

Market research is used to assess future market potential by contacting likely suppliers, and discussing with them which markets worldwide they would like to access and the ways of such market penetration. Amaxi is ready to provide thousands contacts with medium/small manufacturers and investigate their:

  • Products.
  • Prices.
  • Quality.
  • Regulatory issues.
  • Reproducibility.
  • Reliability.


Some of products/information mentioned above could be found in governmental and private databases; other inexpensive sources include syndicated market research reports covering the relevant segment of the industry, and securities firms' reports for investors.

Custom market research usually involves phone or Internet surveys directed to sales personnel of manufacturers. These surveys normally are able to report on the general ability of a supplier knowing products, prices, volumes. Survey samples do not need to be big, because a highly accurate quantification of sales volume is not required. In fact, after only a few dozen contacts, researchers often have a fair idea of the ultimate market demand for the concept they are evaluating. Our experts may at any time go deep into details in case of geting detailed customers' request.

This type of market research is conducted by our professionals who are able to understand market trends and sophisticated modern technologies.


Our Expertise. Welcome to Amaxi!

All high quality services to our clients are being executed by professional stuff: biomedical engineers, trained sales personnel, medical consultants.

The Customers from all over the world searching for low cost modern medical products and technologies are more than welcomed in Amaxi Singapore branch at their earliest convenience.








Medical Equipment